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''Homo consumericus'' (mock Latin for consumerist person) is a neologism used in the social sciences, notably by Gad Saad in his book ''The Evolutionary Bases of Consumption''〔Gad Saad, ''The Evolutionary Bases of Consumption'' (Routledge, 2007) ISBN 0-8058-5149-6〕 and by Gilles Lipovetsky in ''Le Bonheur Paradoxal''.〔Gilles Lipovetsky, ''Le bonheur paradoxal, Essai sur la société d'hyperconsommation'', (éditions Gallimard, 2006)〕 According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similarities between Darwinian principles and consumer behaviour.〔(Jill M. Sundie 'Where is Homo Consumericus', Contemporary Psychology: APA Review of Books (2007) )〕〔George Siomkos, 'Homo Consumericus: The Coming of the Post-Modern Consumer', Marketing Week , Special Issue No. 1.000, 5 April 2004〕 Lipovetsky has noted that modern times have brought about the rise of a ''third'' type of ''Homo consumericus,'' who is unpredictable and insatiable.〔(Detrás del Telón - Homo Consumericus )〕 == See also == *Anti-consumerism *Commodity fetishism *Consumerism *Consumerism and longevity *Cultural studies *Gilles Lipovetsky 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Homo consumericus」の詳細全文を読む スポンサード リンク
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